About Lance
Twenty years.
One question.
Why do most real estate professionals fail when the ones who make it aren't obviously more talented? Lance Billingsley has spent his career answering it, on stage, in coaching rooms and on the mic.
Lance didn't start out with a plan. He got his first job in real estate as an appraiser, hired with little experience and no familiarity with the industry, at a point when he was still trying to figure out his purpose. The man who hired him told him he'd succeed at anything he tried. Lance never forgot it.
From there he built a career across nearly every corner of the business. He coached real estate professionals for Tom Ferry. He co-owned one of the top five Realty ONE Group teams in the country. Today he's VP of Agent Development at Navi Title, where he trains and develops real estate professionals across Arizona and Texas.
Along the way he kept seeing the same thing: talented, hardworking people quietly leaving an industry they were built for. The National Association of REALTORS® puts a number on it. Half of new real estate professionals are gone within a year. Within five years, 87% are gone.
The 13% don't suffer fewer losses. They process them differently.
So Lance studied the ones who stayed. His answer became the FIRE framework: Focus, Initiative, Resilience and Execution, run as one system. Over more than a decade of coaching, he's worked through it with hundreds of real estate professionals one on one. The framework became The 13% Podcast. The podcast became the book. And the book is now in the hands of real estate professionals across the country who are done guessing and ready to operate like the 13%.
The résumé
Built in the business.
- VP of Agent DevelopmentNavi Title Agency
- Former business coachTom Ferry International
- Co-owner, top-5 team nationallyRealty ONE Group
- Keynote speakerWeSERV, one of Arizona's largest REALTOR® associations
- HostThe 13% Podcast
- AuthorThe 13%: How Top Performers Think, Act, and Execute Differently
Off the clock
Real estate is the vehicle, not the destination.
It's the last chapter of the book and the way Lance tries to live. The business is how you build the life. It isn't the life.
He's a dad to Taylor and Madison, and the people in his "front row," the ones whose voices carry weight, are a big reason he does any of this.
