How to Turn Market Updates Into Appointments
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Real estate agents are always chasing a new marketing idea, trend or platform - and in the era of AI - another content prompt.
But you don't need that in this market, what you need is a system.
The agents who grow consistently aren't just posting more. They're building a repeatable way to attract new people, keep those people engaged, and turn attention into actual conversations.
That's the part many agents miss. They treat marketing like a collection of isolated activities, instead of one connected engine that moves people from awareness to response.
The real opportunity is not just creating content. It's learning how to use timely market information to stay relevant, give people a reason to pay attention, and then follow up when that attention creates an opening.
In this segment, we revisit a practical conversation with Jimmy Mackin, entrepreneur, real estate marketing expert, and founder of ListingLeads.
Jimmy lays out the three activities that drive growth for agents: attracting new people, engaging them with timely and relevant content, and converting that engagement through one-to-one follow-up.
He also shares a simple follow-up message agents can use to turn market interest into real conversations with potential sellers.
About Your Hosts
Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.
Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.
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